I can’t begin to tell you how many times I’ve been in a meeting and picked up on a slight gesture that reveals something more than what is being discussed. Suddenly, my instincts kick in and tell me to ask certain questions … take an unexpected course of action … shift the conversation.

I trust my gut implicitly and I believe it is essential to my success.

For the past two decades, I’ve run my own business and created countless advertising and promotion campaigns for Fortune 500 companies. Yet when someone asks, “How do you do it?” – I struggle to provide a concrete answer!

How do we know the best course of action for a business? Or why we should present one concept over another? Or what a client is saying when they’re not actually saying it?


It’s experience. It’s curiosity. It’s passion. It’s intuition. It’s instinct.

It’s trusting your gut and listening to that little voice inside that tells you, “It’s right.”

Unfortunately, some people have had their gut dismantled by theories, formulas and research. Intuition and instinct have been discouraged right out of them. So it’s not surprising that more and more businesses and schools are instituting “Intuition Skills Training” programs to help these people develop their gut instincts.

In some ways I‘m lucky because I don’t rely on committee agreements or focus groups or formulas. I value input and research, but when it all comes together, I trust my gut every time!